History
1924
Aroma started business by trading with essential oils.

1933
The company’s activity gave the name, abbreviation of the word “AROMA”-tic.

1936
Essential oils are precious gift from nature. The process is made by distillation or cold squeezing. Ethereal oils have wide range of use because of their taste, aroma, biological qualities, cosmetic effect and therapeutical resources.

1944
The leading producer of perfumery in Bulgaria.

1947
After Nationalization the company specialized in the production of cosmetics for body and face with essential oils.

1954
First factory to produce toothpaste in Bulgaria.


1960
Aroma starts production of aerosols and hair colorant products.

1970
Aroma products are sold in 38 countries around the world.

1980
Produced for private label products for l’oreal and calvin klein.


1994
Home to iconic, trusted brands, including – Aroma, Aroma Natural, Aroma Fresh, VIKING, Happy baby.




2000'
Aroma complete renovation and modernization of manufacturing facilities. Aroma ideology – Nature is not a place to visit it’s your home.


2011
Each Green Line product has the Green Bulgaria Logo, that guarantees 5 % of the products value are used to protect and improve the state of Bulgarian wild forests.

2012
As the biggest manufacturer of cosmetics in Bulgaria Aroma meets the following standards: GMP, ISO 9001, ISO 14001, OHSAS 18001, BRC, Nordic Eco label, COSMOS (COSMetic Organic Standard).

2014
90 years anniversary celebration
2019
The products are created in the spirit of best international trends for harmonious coexistence of man and nature.